What’s Next for Google AI in 2025? Sundar Pichai Hints at Big Changes

Speaking at an event in New York, Pichai revealed that users could expect significant advancements, stating, “Google Search will evolve profoundly next year, surprising many with its capabilities.”

During the event, Pichai addressed competitive dynamics in the AI space, particularly with Microsoft. He responded to earlier remarks by Microsoft CEO Satya Nadella, who suggested Microsoft should lead in AI. Pichai proposed a direct comparison of AI models, highlighting that Microsoft relies heavily on OpenAI’s technologies. This partnership has driven Microsoft’s offerings like Copilot and Edge’s ChatGPT integration, but Pichai highlighted Google's self-reliant AI development, including its Gemini AI project.

Google’s Gemini AI initiative, launched earlier, is central to its AI strategy. Although the rollout faced initial challenges, including issues like hallucinations in Search responses, the company has accelerated its efforts to refine the technology. The next phase, Gemini AI 2.0, is expected to enhance both consumer and business applications, forming a cornerstone of Google’s AI offerings in 2025.

Microsoft’s collaboration with OpenAI has been pivotal in its AI advancements. With billions of dollars invested in the Sam Altman-led firm, Microsoft has leveraged OpenAI’s models to integrate AI across its products. Pichai’s remarks, however, underscore Google’s commitment to building proprietary models, positioning itself as a leader in the AI landscape.

The rivalry between Google and Microsoft highlights the intensifying race for AI leadership. As Google prepares to unveil its advanced AI-powered Search in 2025, the industry will closely watch how it measures up against Microsoft’s OpenAI-backed solutions.